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Saturday 18 August 2012

Cereal bars: Healthy image a myth - Which?


The consumer group found all but one of the 30 bars it analysed were high in sugar, with more than half containing over 30% sugar.
One bar, Nutri-Grain Elevenses, contained nearly four teaspoons - more than in a small can of cola and 20% of the recommended daily allowance.
Which? is calling for manufacturers to reduce sugar and fat in food products marketed to children and for tighter controls over the way they are promoted.
Which? executive director Richard Lloyd said: "People often choose cereal bars in the belief they're healthier than chocolate or biscuits, but our research shows this can be a myth."


1 comment:

Anonymous said...

Life is not perfect, with advances made in almost every aspect of 'life' you would think we would be in a much better place now than we were after the 2nd world war when there was still rationing etc. Call me old fashioned, I probably am to some, but even with rationing and then the years when things were not rationed supplies became a little more plentiful, I do think the majority of us children, as I was then, ate far more healthier. It was three meals a day with milk for supper. We did have biscuits but they were of the rich tea type or a malted biscuit, again am I kidding myself that we kept the sugar intake down? We did not have cereal bars, cans of cola etc etc every day no wonder obesity and diabetes is increasing within the children of today. I accept we have to progress and nothing stands still but couldn't we just catch our breath and ask the question Do we need all this sugary food and drink?

Glenys